FILE - This Jan. 3, 2013, file photo shows a Google sign at the company's headquarters in Mountain View, Calif. When it comes to the Internet, the Obama administration appears simultaneously to be a bungling amateur and a stealthy wizard. The same federal government that apparently intercepted communications to and from Google and Yahoo data centers without leaving a trace is facing scorn because it can't put together a working website for health care. (AP Photo/Marcio Jose Sanchez, File)

This is the right time to have discussion regarding Google Earnings and the rest of the possibilities. The overall revenue has been 21% in the possible year. However, the chief financial officer is of the opinion that company’s revenues were seriously affected with the effect of the US dollar and this happened in the third quarter. However, the advertising business of Google accounted for most of the revenue and this is to be exact 85.8 percent. The revenue increased 20% from one year to the other in style. Things are much based following the Google performance graph. In fact, based on the increase of the Google earnings one can have complete trust on the yearly turn over.

Alphabet is known to be the Google parent company, and it is known for handling the revenue aspect with the sheer hike in the Google popularity. The amount has enhanced to $28.95 billion in the third quarter and the revenue category will include the cloud business and the aspect of the hardware sales. It is the specialty of the investors to take account of Google’s future beyond the ads, and this will hit the target $4.64 billion to the extent of 29% over the years. However, there is less dramatic acceleration than last quarter’s increase of 37%.

Based on the analyst note of Google Earnings the Pivotal Brain Wieser has noted that Q2 will represent the lowest growth rate for the said category and this has taken place since the year 2016. According to CEO SundarPichai, based on the earnings, the cloud business will have the significant wins in the recent years. However, the same did not provide any new revenue numbers based on the $1 billion in revenue per quarter. This was announced in Q4 2017. There is the share of the Goggle’s Cloud market and it is seen to be the distant third just behind the Amazon and Microsoft.

Pichai is of the opinion that most companies would like to have a multi-cloud ambiance and the space is not a zero sum game. Alphabet also speaks about the revenues and the losses on long term basis. There is the Other Bets category and this was posted Q3 revenue for an amount of $146 million. This has been $117 million on the same quarter in the last year. There has been a growth in the amount of the operating losses and the amount is $650 million just the year before.

When talking about Google Earnings one can take into account the traffic acquisition cost of Google which is also known as TAC and this will include the amount one has to pay to the phone manufacturers like Apple to make the best use of the services like the search, and the amount was $6.58 billion or around 23% as part of the advertising revenues. Wall Street is constantly watching the rising of Google TAC with closeness,and this has been squeezing the advertising margin of the company and there is the Q3’s TAC and this is the percentage of the ad revenue and it was there prominent in the previous quarter.